THE WORLD’S FIRST GLOBAL audience DEMAND MEASURE
Capturing TV content consumption and engagement from hundreds of millions of viewers across different platforms in real time, Parrot Demand Data provides unprecedented insights into global content demand.
Acquisition
  • • Select the best content
  • • Improve negotiation position
  • • Optimize content pricing
Strategy
  • • Improve monetization strategies
  • • Maximise return on investment
  • • Measure demand for SVOD originals to drive country-specific competitive strategies
Programming
  • • Enhance programming strategy
  • • Real-time audience understanding
  • • Up-level marketing & promotions
Marketing
  • • Understand your ideal audience
  • • Improve campaigns ROI
  • • Deliver the best ads